Retailers Tap Mobile Features, AR to Drive In-store Traffic

AR filters in YouCam Apps with Swarovski crystals Photo Business Wire

The sales results of the five-day Thanksgiving holiday weekend proved that physical retailers in the United States may be in dire straits, but stores can still win big. And as Hans Klis reports, retailers are tapping into mobile technology such as augmented reality (AR) to draw more customers onto the showroom floor.

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De comeback van de showroom

The MADE.COM Co-Founders in the Ninth Floor Showroom. From left to right: Julien Callede (COO), Chloe Macintosh (Creative Director), Brent Hoberman (Chairman), Ning Li (CEO). Photo Made.com

De showroom is aan een heuse comeback bezig maar lijkt niet meer op de stoffige variant uit het verleden. Mijn stuk in het septembernummer van Retailtrends.

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