Tag: open mobile media

Mobile Wallets Still Trying to End the Plastic Preference in the U.S. Market

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Retailers and payments companies are still searching for ways to get Americans to open up their mobile wallets this holiday season. But as Hans Klis reports, there are some successes as firms look to emulate China’s mobile wallet penetration.

Fintech Platforms Seek to Improve Finhabits of Minorities, Millennials

A number of mobile investment platforms aim to improve the financial habits, and fiscal health of niche markets, targeting minorities and millennials. Hans Klis investigates the early returns…

Oh, Snap: Mobile Social Spend May Help Double Mobile Ad Market by 2020

Mobile advertising may more than double to $72 billion by 2020 as more ads move into the mobile-native social space. Hans Klis examines how one firm sees such exponential growth in a short period of time.

Restaurant Mobile Apps Closing the Drive Through Window

The drive-through window helped revolutionize the way consumers got take out. But as Hans Klis discovered, mobile apps allowing hungry patrons to order ahead to avoid long lines are not only altering the experience but restaurant design and the bottom line as well.

Ever-present Emojis Sell Safe Sex, Tacos, and More to Millennials

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Emojis are ubiquitous: on smartphones, tchotchkes, and even a forthcoming film. They are also increasingly a preferred method of communicating, especially by millennials on mobiles. And as Hans Klis reports, given the popularity of the symbols, they are also creating useful ways to communicate marketing messages and more.