Tag: augmented reality

Retailers Tap Mobile Features, AR to Drive In-store Traffic

AR filters in YouCam Apps with Swarovski crystals Photo Business Wire

The sales results of the five-day Thanksgiving holiday weekend proved that physical retailers in the United States may be in dire straits, but stores can still win big. And as Hans Klis reports, retailers are tapping into mobile technology such as augmented reality (AR) to draw more customers onto the showroom floor.

Augmented Reality Helps “Pokémon Go” Players & Advertisers Try to Catch ‘Em All

A Doduo found at the Huge Inc cafe in Atlanta, Georgia. The digital marketing firm tested Pokemon Go strategies here. Foto Huge Inc. Atlanta

Augmented reality has gone mainstream thanks to Pokémon Go, which has attracted even jaded New Yorkers into the game. And as Hans Klis reports, with so many young players, savvy retailers are using the game to try to catch ‘em all.