New Yorkers don’t share cabs. They just don’t. That is what any seasoned cab driver will tell you. But does that hold up in the age of market disruptors? Brooklyn based ridesharing start-up Bandwagon is putting this common wisdom to the test.
The company is trying to get traction by easing congestion at a major pain point for New York taxi riders, LaGuardia Airport, to see if impatient travellers are willing to share a cab. A big banner with Bandwagon’s logo stands near the growing line at the cab dispatcher outside of Terminal B.
It’s a sunny Friday afternoon and travellers look fairly relaxed as they are waiting for their turn to get in a cab. That doesn’t mean they would not mind jumping the queue.
That’s where Bandwagon comes in. The app pools customers who share the same destination. Along the line at LaGuardia a Bandwagon employee encourages and helps impatient travelers download and install the app.
Lees ‘Are Americans Ready to Jump on the Bandwagon?’ verder bij Open Mobile Media
