Augmented Reality Helps “Pokémon Go” Players & Advertisers Try to Catch ‘Em All

A Doduo found at the Huge Inc cafe in Atlanta, Georgia. The digital marketing firm tested Pokemon Go strategies here. Foto Huge Inc. Atlanta

Augmented reality has gone mainstream thanks to Pokémon Go, which has attracted even jaded New Yorkers into the game. And as Hans Klis reports, with so many young players, savvy retailers are using the game to try to catch ‘em all.

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